Albert Bartlett has been tackling the current challenges around the nation’s health and healthier eating. Through a partnership with Sport Relief and an actively integrated marketing campaign, it has changed product perceptions and stepped up its brand engagement, social impact, corporate image and sales as a result.
Against the category barriers and with clear campaign objectives, the challenge was to use the partnership to promote potatoes as a nutritious source of energy as part of
a healthy eating lifestyle whilst promoting the wholesome family values of Albert Bartlett.
"A partnership with Sport Relief and an actively integrated marketing campaign, Albert Bartlett raised over £180,000 for charity by showcasing potatoes as a nutritious
source of energy and a part of a healthy eating lifestyle, achieving an impressive over target uplift whilst benefiting the wider community."
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