Freddie has generated a new customer base using furniture shops and lifestyle stores to promote tropical plants, thanks to his fresh approach and understanding of new technology and social media.
From helping a developer in Dubai source palm trees in Florida, sourcing plants for the Cannes Film Festival and supplying Harrods via a LinkedIn contact Freddie demonstrates his special combination of trading finesse and horticultural knowledge.
Freddie has worked on the development of the company’s web shop, identifying opportunities to increase internet presence and expand from business to business trade into offers for domestic customers.
Judges’ comment: "Congratulations to Freddie for giving the wow factor with plants for stores, offices and individuals. His lateral thinking and grit to succeed is inspirational."
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